THE ZONING "SELL" . . . more of a marketing tactic than a scientifically proven concept. . .
SOUCE: KITA- SLEEP STUDIO . . . OCT 20 2023
You have probably heard of mattresses advertised with different zone counts, claiming to offer "targeted" support for different areas of the body.
Manufacturers will use different thicknesses of wire in certain areas of the mattress,
The idea is that this variance in wire thickness will adapt to our body shape and provide better support.
In Fact: the number of zones a mattress has does not necessarily correlate with its effectiveness or comfort.
The concept is FLAWED!! it is commonly used as a marketing tactic to fetch a higher price.
Often used to differentiate between mattress models or to justify higher prices $$
Our bodies come in all shapes and sizes, weights and height.. . .
the effectiveness of mattress zoning greatly depends on factors such as an individual's body shape, weight and sleeping positions.
So how does a mattress with PREDETERMINED zones truly adapt to everyone's unique body shape?
MATTRESSES ARE NOT CAR ENGINES . . . where additional cylinders generally result in increased power, mattress zoning is not a universal indicator of better performance.
A mattress brand will simply fetch a higher price with more zones.
Deceptive sales practices -Any more than 3 zones is questionable . . .
what real benefit does it have?
. . . Zoned mattresses are a lot harder around the hips and shoulders designed
"to keep your spine straight" . . .
SOUCE: KITA- SLEEP STUDIO . . . OCT 20 2023
I do not know who is benefiting from this, our spines have a natural curve that if not respected, will create pain. Forcing it into an unnatural position can do more harm than good.
At Sleepnow we believe a good mattress should provide distributed support to the entire body, not just in specific zones.
Both the support layer (the springs) and the comfort layer (the foam) should work together to distribute the body weight evenly.
In reality what matters most in a mattress is its overall comfort, support and durability.
It should provide proper support and alignment for your body, regardless of the number of zones.
BEWARE OF THE QUESTIONABLE MARKETING CLAIMS! THERE ARE MANY . . .
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