The Showroom Conspiracy

All mattresses have a different feel in the Showroom than at Home

Showroom Feel is the feel of a mattress in the showroom - the display mattress

Home Feel is simply the actual feel of the mattress at home - the feel during sleep

Home Feel is nothing like Showroom Feel.

It is a common complaint that dominates mattress dissatisfaction

Your new mattress feels nothing like the Showroom Mattress - it is a different mattress

The Showroom Conspiracy was born.

One theory is showroom mattresses are a higher standard to enhance comfort, to deceive.

Or a mattress with a different, lower cost specification is supplied, a substitute mattress.

The reality is there is no conspiracy. The mattress supplied is the same as the Display Mattress.

Home Feel is time on the mattress, this is the critical point.

It is pressure on the body over time, like laying on a floor overnight.

The more time the harsher the feel

It is NOT because of foam softening of the showroom mattress from customer use.

The harsher Home Feel cannot be attributed to foam softening of the Showroom Mattress.

The minutes added up of lying on a mattress in our showroom would only equate to a week worth of sleep.

The Loss of Foam Hardness must be dismissed, it is not the cause.

This reasoning has been repeated endlessly, regurgitated without questioning its validity.

An easy explanation but it is flawed. It is simply not true.

We replace our mattresses constantly to ensure hygiene and to maintain their good looks.

In most cases they are replaced after being subjected to less than a good night's sleep. Loss of Foam Hardness is a slow process, even in very low quality, low density foams. Loss of Foam Hardness will be negligible for the time frame of showroom use.

Read more in our blog . . . Foam Fundamentals: Loss of Foam Hardness